ABOUT ME

Jamscape

in short

AI-driven virtual office collaboration platform

  • Type: Startup collaboration
  • Role: UX/UI & Product Designer
  • Year: 2024–2025
  • Team: Founders + 1 developer + me
  • Key work:
  • Concept Analysis
  • Flows
  • Wireframes
  • Design System
  • Dev Handoff

Jamscape is a Danish startup building a virtual HQ platform to improve remote collaboration through AI-powered features (eye contact, presence, automated summaries).

My contribution evolved in two phases:

  • Via Artlinco: supported early concept explorations, flows, and UX analyses.
  • Direct freelance: designed core interfaces in Figma, built a design system, and collaborated daily with developers to ship features quickly.

Through the project I helped translate conceptual ideas into a coherent, scalable product experience, ready for iteration and development.

My role evolved from conceptual analysis to direct product delivery

High-fidelity interface from the design system, integrated directly with development

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Jamscape

deep dive

Jamscape aimed to recreate the dynamics of a physical office in a virtual environment.

I was responsible for translating evolving founder ideas into a coherent interface and design system, working in parallel with development to deliver usable features quickly.

The goal was to bridge productivity with genuine presence

Context & Challenges

Remote work tools solve functional needs but lack the casual dynamics of physical offices. Jamscape’s ambition: recreate those dynamics virtually with presence, AI-enhanced meetings, and privacy-focused video.

The challenge: turn conceptual visions into a coherent, usable interface while the product was rapidly evolving.

Methodology timeline

Overlapping phases of the projects needed quick adaptation

My Role & Responsibilities

  • Analyzed early beta version, identified usability issues.
  • Created usage scenarios, flowcharts, and user journey sketches.
  • Defined app architecture (workspaces, circles, user roles).
  • Built a design system in Figma with scalable components/variables.
  • Designed key pages: dashboard, focus spaces, meeting flows, jam creation.
  • Collaborated in parallel with developer: designed → handed over next day.

End-to-end responsibility: from analysis to UI and dev collaboration

Research & Insights

Through early analyses, I identified key pain points:

  • Confusion between “workspaces”, “circles” and "spaces", difficulty on individuating clear collaboration features.
  • Inconsistent menu/navigation patterns, e.g. command repetitions, no information hierarchy.
  • Statuses critical to collaboration but underexplored.
  • Need for clear privacy/GDPR communication.

Explored scenarios for calls, pings, and statuses to define policies and personalization options.

Explored user paths and personalization policies for calls and messages

Snapshot of the beginning of the registration flow

Clarifying how users interact through diverse features, to avoid repetitions and synthetize functions

Design process
(direct freelance phase)

Once hired directly, I shifted from theory to execution:

  • Created expandable design system (buttons, cards, status indicators).
  • Designed pages iteratively in Figma: dashboard, meeting spaces, jam detail, live viewer.
  • Adjusted flows rapidly as founders iterated ideas.
  • Ensured consistency and scalability across evolving features.

+500 components organized for assets and complementary commentary for devs

Flow for meeting creation

Live viewer for seamless collaboration

Jam creation flow

Solution

Delivered a coherent platform experience:

  • Dashboard with status overview and spaces.
  • Focus spaces for deep work, signaling availability.
  • Meeting flows with quick or scheduled jams.
  • Jam detail pages with AI summaries and file galleries.
  • Design system ensuring scalability for new features.

Refined messy beta into structured, user-friendly UI

Solution emphasized presence, clarity, and scalability

Outcomes & Impact

Reflections

  • Translated conceptual vision into a usable product foundation.
  • Improved consistency across features and menus.
  • Enabled developer to implement new designs daily.
  • Provided scalable design system for future growth.
  • What worked: Ability to pivot from conceptual to hands-on execution.
  • Challenge: Moving target — the project often shifted direction, requiring flexible design.
  • Next step: Conduct structured usability testing to validate flows and features.
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Fiorenza Scarpa 2025